In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell Pro Max (Plus), which is a step above the Dell Pro Max (Base), which is a ...

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch. No more Latitude, Optiplex, XPS, Precision or Inspiron: At the CES computer ...