Dell is dropping the XPS, Latitude, and Inspiron names, which have been around for decades, and instead branding most of its new PCs into three broad categories: Dell, Dell Pro, and Dell Pro Max.

Dell is undergoing a brand makeover this year, with a newly announced laptop lineup that not only brings updated processors and specs, but also ditches the familiar model names Latitude ...

There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, Dell’s parents aren’t Elon Musk. More generally, there is appeal to a ...

The company looks at this as a simplification (rival HP did something similar under the Omni brand last year), with internal research indicating buyers only really care about the Dell name.

Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names ...

The well-known and long-standing brands XPS, Latitude, and Inspiron are being retired, replaced by three new and simple names: Dell, Dell Pro, and Dell Pro Max. This move, which clearly draws ...

Dell is renaming its lineup of PCs in a page that seems taken directly from Apple’s playbook. The computer company on Monday announced plans to do away with familiar laptop brand names, such as ...