So they’re part of the base-tier Dell line, at the Premium sub-tier. While this is a substantial brand restructuring for one of the world’s biggest PC manufacturers, Dell isn’t tossing the ...

Those naming conventions obviously bring Apple's own system to mind immediately, whether you're thinking of the annual iPhone lineup or its own-brand M-series chipsets. Dell acknowledged that ...

What differentiates one brand from another, and how do you tell which is the higher-end tier? That’s something Dell is trying to eliminate by announcing that its XPS brand is now dead.

But now, the XPS brand is gone. Or ... Dell had some very familiar XPS laptops to show with the new Dell logo on the lid, even though these devices won’t actually be refreshed (and renamed ...

Dell is simplifying its lineup, removing XPS, Inspiron, and other classic brands from the mix. The new family is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier).

Dell today announced that it’s rebranding and simplifying its entire PC lineup. But in doing so, it killed the iconic XPS brand. This is inarguably a mistake. The brand it’s using instead?

Dell and HP are two of the biggest laptop brands for good reason. They both make plenty of great PCs, and whether you’re buying a laptop for school, work, gaming, everyday productivity ...

Cutting corners: The XPS, Inspiron, and Latitude brands have been integral to Dell's identity since the 1990s. However, starting with its 2025 lineup of laptops and desktops, the company is ...

Starting in 2025, though, Dell laptops and desktops will just be… Dell. “There’s just one brand,” said executive Sam Burd. “Dell.” Before I get into editorializing, let me clear a few ...