UltraTech's marketing journey in the rural Indian landscape was a transformative endeavour aimed at redefining the cement narrative. Instead of relying on traditional strength claims, the brand ...
JK Cement has entered into a joint venture agreement with Saifco Cements, a cement brand in the Kashmir valley, having an enterprise valuation of Rs 290 crores. JK Cement will acquire 60% stake in ...
Ltd. This cement brand is a prominent one in the Kashmir Valley. According to the agreement, JK Cement will take a 60% stake in Saifco Cements for a consideration of INR 174 Crore against the overall ...
“The officers managed to arrest 13 suspects involved in these illegal activities and intercepted 8 lorries found loaded with bags of cement from the major brands which was being siphoned and ...
“Scale can allow for marketing and brand spends. It needs to be appreciated that cement is practically a commodity with little to no differentiation in product specs and that a brand can lead to ...