That’s why it’s always a delight to come across those ever-so-rare skin care, hair, nail or makeup products with more than ...

The campaign also introduces a new lip product inspired by different stages of a love story, with shades designed to reflect ...

If you’re going for a more subtle shimmery look, Rare Beauty has some gorgeous finishes to play with — plus, you’ll be able ...

After losing their homes in the LA fires, teenage girls are finding confidence and feeling beautiful again thanks to beauty ...

Shares of E.l.f. Beauty Inc. tumbled after hours on Thursday after the cosmetics maker trimmed its full-year outlook, citing ...

Who needs makeup artists when you have toddlers? Watch these pint-sized "beauty gurus" turn lipsticks into crayons, ...

EVER followed a makeup tutorial only to wonder why your look doesn’t turn out as flawless as the influencers on TikTok? The ...

KEY TAKEAWAYS E.l.f. Beauty shares sank in intraday trading Friday, a day after the cosmetics retailer lowered its outlook ...

The company now expects annual net sales of $1.30 billion to 1.31 billion, down from a prior target of $1.315 billion to ...

The brand, which offers a range of multipurpose products, is now sold in Sephora, but Myricks says there is still a lot of ...

Emily Austin, the New York City-based owner of clean beauty brand People's Beauty, emphasized the need for the removal of toxins from cosmetics as part of RFK Jr.'s MAHA initiative.

Martha Stewart posed for a new MAC Cosmetics campaign, showing off the brand's nude lipsticks, and gives PEOPLE the scoop on ...