Dev Patnaik is CEO of future-focused strategy firm Jump Associates ... Fourth, and perhaps most importantly, Apple has differentiated itself in recent years by being the rare tech company that ...

Apple SVP and CFO Kevan Parekh participated in his first earnings call on Thursday, and it was a banger. Parekh reported that Apple, whose market cap is bigger than the GDP of most countries, is ...

Apple has certainly created a loyal fan base who are willing to pay premium prices for their products. The strategy revolves around product differentiation, brand equity, and perception of value.