Create a memorable brand identity that resonates with your audience, reflects your values, and stands out in the competitive ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the ...

A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Your brand identity is the heart and soul of your company – it's what makes you stand out ... memorable statement that conveys your distinct advantage. For example, Apple's UVP is “user-friendly ...

Apple has launched a new in-house iPhone app designed to help users organize social gatherings. It’s called Apple Invites, and it’s out now. As the name suggests, the first duty of the app is ...

Brand identity and values are essential considerations when naming a brand ... Iconic brands include well-known brands such as Apple, Coca-Cola, Nike, McDonald's, and Google. These brands have ...

Walmart announces a new brand identity including a revised wordmark and spark logo. Walmart says the new brand identity will be seen on Walmart.com, the Walmart app and its corporate site starting ...

For years, Mark Gurman has been writing about a brand new paid service Apple has been working on. He’s called it a ‘wellness and coaching’ service. This past weekend Gurman referred to it as ...

Apple is once again the world’s most valuable brand. Brand Finance, a brand valuation consultancy, values Apple’s brand at US $574.5 billion, ahead of second-placed Microsoft ($461 billion). According ...