Apple instantly became a household name when it aired the enormously popular “1984” ad during Super Bowl XVIII. Directed by Sir Ridley Scott (the same guy behind Alien and Blade Runner) and created by ...

Apple reminds us of its strong privacy commitment for Siri, saying voice data isn't used for ads ahead of a crucial Apple Intelligence update.

A new class-action lawsuit filed against Apple in California claims that the company uses toxic materials in some Apple Watch ...

Apple settled on privacy as its unique selling point. This made a lot of sense, strategically: the public at the time were ...

The section specifically responding to the rumors reads: Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any ...

In a statement published on 8 January, Apple claimed that it has never used Siri data for marketing, or sold it for any purpose. Wednesday’s statement comes a week after the company settled a ...

An Apple spokesperson told Tom's Guide that Siri had never been used to build marketing profiles or sell information. The spokesperson stated that "Apple settled this case to avoid additional ...