Tess Jeffers, director of audience analytics at The Wall Street Journal, discusses audience editors, social media, AI, and ...

“Top-performing organisations follow the 10-20-70 principle. They dedicate 10% of their efforts to algorithms; 20% to data ...

During this week’s Webinar, James Stephens, executive vice president of brand for global branding agency Monks, shared the ...

To drive subscriptions for its OTT platform, Prothom Alo enlisted the help of Allen Swapan, a notorious gangster from its ...

Fernanda Braune Brackenrich, U.S. editor for audience engagement at the Financial Times, discusses where audience editors ...

To generate engagement amongst both subscribers and non-subscribers, Bild developed the Fame Fighting event, which saw ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

The Irish Times used a new visually driven strategy on Instagram to increase engagement and attract new users.

The most powerful tool in media: global peer connections at the leading companies ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...