Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Tess Jeffers, director of audience analytics at The Wall Street Journal, discusses audience editors, social media, AI, and ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

“Top-performing organisations follow the 10-20-70 principle. They dedicate 10% of their efforts to algorithms; 20% to data ...

During this week’s Webinar, James Stephens, executive vice president of brand for global branding agency Monks, shared the ...

The pandemic-driven subscription surge and the rise of segmented approaches to audience management are driving new urgency for sharper pricing strategies by media companies as markets emerge from the ...

INMA members' best ideas from association awards competitions the past 13 years ...

To drive subscriptions for its OTT platform, Prothom Alo enlisted the help of Allen Swapan, a notorious gangster from its ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...

Fernanda Braune Brackenrich, U.S. editor for audience engagement at the Financial Times, discusses where audience editors ...

To generate engagement amongst both subscribers and non-subscribers, Bild developed the Fame Fighting event, which saw ...

Total access to all INMA reports on just-in-time topics, trends, and case studies ...