Digital marketers are under pressure to prove the impact of campaigns and show how strategies tie into bigger business goals. LinkedIn’s report, “The Future of B2B Marketing Measurement,” offers ways ...

I am not a brilliant fella, but I have moments of brilliance from time to time. Here are a few moments of martech brilliance that are worth sharing. I once worked on a complex multi-system project ...

Choosing the right paid media channels is key to B2B advertising success. This guide covers the best PPC platforms — Google, LinkedIn, Microsoft, and more — plus expert tactics to reach ...

“A-B-C. A-Always, B-Be, C-Converting. Always be converting, always be converting.” That’s what Alec Baldwin would have said in “Glengarry Glenn” if the movie was about marketing, not sales. What sales ...

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Your customer base is the single greatest determinant of your future success. In the competitive world of B2B, you’re in a race for profitability. Your technology might give you a temporary edge, but ...

Customer engagement and experience (CX) are in the midst of yet another big shift thanks to new technology and changing customer behaviors. So businesses are turning to AI to personalize interactions, ...

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of ...

Please note that your conversations will be recorded.

Please note that your conversations will be recorded.