UltraTech's marketing journey in the rural Indian landscape was a transformative endeavour aimed at redefining the cement narrative. Instead of relying on traditional strength claims, the brand ...

BENGALURU, Dec 20 (Reuters) - India's antitrust watchdog on Friday approved, opens new tab UltraTech Cement's (ULTC.NS), opens new tab acquisition of India Cements (ICMN.NS), opens new tab.

UltraTech Cement, an Aditya Birla Group company, has acquired 8.69 per cent in Star Cement for ₹851 crore to further consolidate its position as the largest cement producer in the country.

Cement major UltraTech Cement Ltd has announced the acquisition of an 8.69 percent stake in Star Cement Ltd for Rs 851 crore. The deal involves the purchase of up to 3.7 crore equity shares at a ...