UltraTech's marketing journey in the rural Indian landscape was a transformative endeavour aimed at redefining the cement narrative. Instead of relying on traditional strength claims, the brand ...

UltraTech Cement, an Aditya Birla Group company, has acquired 8.69 per cent in Star Cement for ₹851 crore to further consolidate its position as the largest cement producer in the country.

UltraTech Cement, an Aditya Birla Group company, has reported that its net profit in the December quarter was down 17 per cent to ₹1,474 crore against ₹1,775 crore logged in the same period ...

India's UltraTech Cement will buy an 8.69% stake in Star Cement, it said on Friday, in a deal that could be valued at up to 8.51 billion rupees ($100 million) and firm its leading position in the ...