Fashion brand Tommy Hilfiger has launched an augmented reality-powered preppy fitting room to help promote its spring/summer limited-edition Prep World collection. The augmented reality fitting ...

Tommy Hilfiger can best be described in his own words: “We’re about color, we’re about preppy, we’re about classic, we’re about America!” Born middle class in Elmira, New York ...

This autumn/winter 2024, luxury brands such as Tommy Hilfiger, Rabanne, Lacoste, and Miu Miu presented their new-season offerings with plenty of preppy looks on show. From Miu Miu's '90s take on ...

Tommy Hilfiger can best be described in his own words: “We’re about color, we’re about preppy, we’re about classic, we’re about America!” Born middle class in Elmira, New York ...