TikTok ad spend resumes—but brands are hesitant after shutdown
On Thursday, traffic coming from TikTok ads, tracked through e-commerce marketing platform MikMak, reached as high as 16%, ...
YouTube Is Buying TikTok Ads to Lure Creators Before US Ban
YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future.