Yet we had our hair in a tangle as more than seven brands in this category had made communication highly competitive, leaving consumers confused. Sunsilk Shampoo enjoys moderate equity and has always ...

Sunsilk, a popular hair-care brand in the Philippines, developed a promotional campaign to grow its variant, Strong and Long. The brand's core audience was young Filipino women and the campaign was ...

Evolving from the Sunsilk Dashain Vibes initiative that celebrated girlhood and the festive spirit, this year's campaign expanded its scope under the theme "My Hair, My Vibes", celebrating ...