One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch of the classics, but ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to ...

A Greater Cincinnati native is recapturing the joy and nostalgia of being a kid through her restaurant Saturday Morning Vibes, touted as Cincinnati's first cereal bar.

A registered dietitian tried six flavors of the popular Magic Spoon cereal brand. Here's how it stacks up across nutrition, flavor and more.

A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having a negative impact on children's diets. NPR's Maria Godoy has more. MARIA GODOY ...

Vanessa King, a registered dietitian nutritionist and spokesperson for the Academy of Nutrition and Dietetics, suggests ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.