Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Samsung has built up a substantial collection of artificial intelligence tricks, features and apps. While some of them have been impressive, like live translation and annotation, others (often involving generative AI) aren’t actually helpful — or notable — enough to warrant regular use.

One of the standout One UI 7 features is Now Brief, an AI-driven tool that provides users with personalized summaries according to their preferences. For example, in the morning, users can check their daily schedules and get energy scores from their Samsung wearables.

At Samsung’s Unpacked 2025 on Wednesday, the company unveiled the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. Google marked the occasion with a slew of At Samsung’s Galaxy Unpacked event, the company unveiled an improved Gemini assistant,

Commentary: "AI" has been a constant buzzword at tech events, but some of Samsung's latest offerings could prove to be quite helpful.