Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574.5 billion, ahead of second-placed Microsoft (USD461 billion).

Between those two phones, you’d be paying a $300 price premium ... current SE branding, you can’t really get a great sense of its age, unless you do your research. However, Apple could ...

The iPhone 15 has emerged as the best-selling smartphone of 2024, marking Apple's significant growth in the premium segment.

LONDON, January 21, 2025--(BUSINESS WIRE)--Apple is once again the world’s most valuable brand. Brand Finance, the world’s leading brand valuation consultancy, values Apple’s brand at USD574 ...

Looking ahead, Upasana Joshi, Research Director at IDC, estimated that Apple will continue to outpace the overall smartphone ...