The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

It's a pretty well-established fact that streaming has a sizable effect on ratings for shows that originate on broadcast ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under ...

TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Paramount and Nielsen have ended their measurement standoff. Plus, a new survey says digital ads now cost more and convert ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Pluto TV and a host of cable networks. But Paramount stopped using Nielsen data on Oct. 1, 2024, when its previous contract expired (the company used data from rival ratings provider VideoAmp for ...

ad-supported streaming platform ratings, Nielsen ONE ads for connected television and its national out-of-home expansion to inform advertising, programming and licensing strategies. “We are ...