This process is evident when comparing past Superman logos to the 1968 design, which retained key ... the contours of the “S,” creating a modern yet timeless emblem that endures to this ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker hat and brought to life with a "modern, custom font that differentiates ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline ...