On TikTok, summer concert attendees are poking fun at the unofficial seasonal uniform that's unexpectedly popped up for Gen Z and millennial women: variations on a flowy white midi skirt paired ...

These mental health confessions are taking over TikTok. That's because Gen Z uses humor as a way to cope with mental health struggles.

Contrary to TikTok's reputation as a "Gen Z app," people in their 30s and 40s comprised nearly 40% of surveyed users. What's more, this cohort of largely millennials was growing faster than the ...

Millennials have surpassed Gen Z in social shopping across TikTok, Instagram and Facebook, according to new research. Findings from the Retail Technology Show (RTS) reveal that Millennials made an ...