LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%. This is higher than the open rate for even traditional email marketing.

LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.

There have been growing concerns over misleading sponsored posts and increasing popularity of influencer marketing on ...

LinkedIn is updating its ad attribution models with a new hybrid attribution methodology that the company says offers "a more ...