One way companies can connect with business customers online during the purchase process—without a substantial investment in their own website—is through LinkedIn B2B marketing campaigns. LinkedIn ...
indicating the rise of specialized agencies focusing on LinkedIn influencer marketing. The pharmaceutical industry, which has been slower to adapt to influencer marketing due to strict regulations ...
LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...