Lively’s Jitterbug cell phones were designed specifically for seniors ... warranty by purchasing a Lively Protection Plan for ...

The monthly service is extraordinarily expensive compared to other prepaid ... The Jitterbug people have their target demographic down cold. This is a simple cell phone that is great for older ...

The target market for Jitterbug is older users, especially holdouts who have resisted getting a cell phone so far. Actually, while older users are the expected users of this service, the target ...