A month thereafter, when Instagram decided to unveil a strikingly similar format - entailing a never-ending, doom-laden scroll of 15-30 second videos - under the guise of 'Reels,' it knew it would ...

In a bid to achieve the viral ‘boiling water into ice’ trend for an Instagram Reel, a woman ended up in the hospital with second-degree burns. The trend of tossing boiling water into the air ...