Who is the primary buyer? Who are the consumers of the product or service being sold? Is someone acting as your coach or adviser in the journey? Can you identify influencers or detractors? So, how ...

The customer journey map is the path taken by the customer throughout their purchase process. It is a visual representation that shows the actions and feelings of the customers, helping you to ...

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...