PENSACOLA, Fla. (WKRG) – On New Year’s Day, thousands of people headed to the beaches for Flora-Bama’s 40th annual Polar Bear Dip to ring in 2025. Family, officials speak out after 3 killed ...

MOBILE, Ala. (WALA) - Thousands stood in the chilly air on the Flora-Bama beach just before noon eagerly awaiting the countdown before they plunged into the Gulf waters. It’s a decades-long ...

Flora-Bama Lounge, Package & Oyster Bar is taking pre-orders for shirts that are all about “making the Gulf great again.” This follows an executive order filed Monday by President Donald Trump.