K-beauty, or Korean beauty, has become incredibly popular ... K-beauty emphasizes double cleansing, particularly at night, to remove makeup and dirt. Start with an oil-based cleanser followed ...
Soko Glam is based in NYC, but the company says the team regularly travels to Seoul to scour a fast-moving Korean skincare and makeup market for the Next Big Thing(s), consult industry experts ...
The trend gained popularity globally due to the rise of K-beauty (Korean beauty ... routine with a double cleanse to ...