A distribution channel can be short or long and simple or complex, depending on whether it leads directly from the company to the consumer or has several intermediaries. Intermediaries are other ...

A perishable product such as milk needs to get to the consumer quickly, so a shorter channel of distribution is required. A highly technical or consumer-specific product such as double-glazed ...

The manner in which goods move from the manufacturer to the outlet where the consumer purchases ... The conventional distribution model, however, calls for all parties in the channel to protect ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

Beverages and Soft Drinks market Research Report: By Product Type, Packaging Type, Distribution Channel, Consumer Demographics, Regional EUROPE, EUROPE, UNITED KINGDOM, January 15, 2025 ...