There are surely many reasons that the parents of tech icon Michael Dell did not name him Inspiron or XPS. For one, Dell’s parents aren’t Elon Musk. More generally, there is appeal to a ...

This rework marks a major shakeup for Dell's PC naming schema, which has used the Inspiron, XPS, Latitude, and Precision ...

The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro’ and ‘Max.’ The PC manufacturer’s new laptops, desktops, and ...

Dell is dropping the XPS, Latitude, and Inspiron names, which have been around for decades, and instead branding most of its new PCs into three broad categories: Dell, Dell Pro, and Dell Pro Max.

or Dell Pro Max Plus, and it's not necessarily intuitive to figure out which of those is going to be the best one for you by name alone. Perhaps within a few years we'll all get used to it.

Dell’s new branding puts the highly trusted Dell name front and center with three PC categories: The Dell and Dell Pro product lines extend to displays, accessories and services for a consistent ...

If you’re spending less time orienting buyers around brand names, there is, arguably, more time for customizing and selling.