The idea is that PCs carrying the Dell label will be focused on everyday users. The Pro line is meant for “professional grade productivity.” And the Pro Max line is the high-end machines.

For example, the XPS line is now housed under the "Dell Premium" label, the Inspiron line is simply "Dell," and the Latitude devices fall under "Dell Pro," to name the big ones. Also ...

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the company’s laptops and desktops will simply be called Dell, with ...

Branding is important. Corporations spend millions of dollars every year to make sure that words like “Tacoma” and “Sleep Number” press the right buttons in your brain. And Dell has spent ...

The PC manufacturer’s new laptops, desktops, and monitors will have a simplified naming scheme with labels like ‘Pro ... and “max” soldiers on, with Dell now taking the naming scheme ...

Dell told reporters ahead of this year's Consumer ... Ever since the iPhone 11 was introduced in 2019, Apple has used the "Pro" and "Pro Max" labels for the iPhone's higher-tiered variants.

The idea is that PCs carrying the Dell label will be focused on everyday users. The Pro line is meant for “professional grade productivity.” And the Pro Max line is the high-end machines. Dell argues ...