The idea is that PCs carrying the Dell label will be focused on everyday users. The Pro line is meant for “professional grade productivity.” And the Pro Max line is the high-end machines.

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the company’s laptops and desktops will simply be called Dell, with ...

The idea is that PCs carrying the Dell label will be focused on everyday users. The Pro line is meant for “professional grade productivity.” And the Pro Max line is the high-end machines. Dell argues ...