Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?The Latest Tech News, Delivered to Your Inbox ...

Second, every Dell brand will have three tiers, so now you are looking at nine different combinations ... How will you be able to spot the new laptops? The old machines featured a Dell logo with a ...

Dell becomes the default brand, in the sense that it's designed for "play, school and work", thereby replacing the not-exactly-catchy Inspiron brand of laptops and consumer desktop computers past.

The company is ditching familiar names like XPS, Inspiron, and Latitude in favour of a simplified, tiered system: Dell, Dell Pro, and Dell Pro Max ...