It’s finally time to say adios to some long-running names in the Dell-o-sphere such as “XPS” and “Latitude.” Using CES 2025 as a launching pad, Dell has a new product-branding strategy ...

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

Dell and HP are two of the biggest laptop brands for good reason. They both make plenty of great PCs, and whether you’re buying a laptop for school, work, gaming, everyday productivity ...

“There’s just one brand,” said executive Sam Burd ... This is an official image from Dell. Between the adjectives that indicate different product categories and intended audiences ...

Over the past 30 years, Dell’s XPS brand has grown into one of the most respected and well-known in the industry — often home to some of the best laptops you could buy. In its latest iteration ...

So they’re part of the base-tier Dell line, at the Premium sub-tier. While this is a substantial brand restructuring for one of the world’s biggest PC manufacturers, Dell isn’t tossing the ...

Dell is simplifying its lineup, removing XPS, Inspiron, and other classic brands from the mix. The new family is divided into Dell (entry), Dell Pro (mid-range), and Dell Pro Max (high-tier).