As a branding and culture expert, I have seen first-hand the powerful connection between a company’s brand and its culture.

There are two key spaces in the world of commercial insight – “the consumer” and “the brand”. We conduct studies that tell us how people think and feel; we have commercialised the observation of ...

TikTok is where communities forge the pulse of modern culture, and for brands, the platform offers a golden ticket to relevance — an opportunity to not only ride the wave of trends but to shape ...

The BBC has apologised to staff who felt they could not speak up with concerns about Russell Brand's behaviour because he was seen as "too influential" and they felt he "would always get his way and ...

Post Malone Oreos: a sweet blend of nostalgia, play and creativity redefining celebrity food culture in 2025. Here’s what it ...