The challenge was simple: shift the thinking of the company to meet the changing behaviors of teens, and demonstrate a reason to believe in interactive channels through a powerful piece of content.

Coca-Cola in Sri Lanka recently unveiled ‘Open Happiness’ its global campaign which is all about inviting people to welcome small moments of joy and happiness into their lives and interpreted as the ...

What were the objectives for the creative work? The objectives for the work were to drive penetration and sales by increasing Coca-Cola brand affinity among a key population segment in the UAE. While ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

He rather understated our significance, but even if he’d been right, giving the world Coca-Cola is a greater contributor to human happiness than most other countries have managed to muster. In yet ...

Coca-Cola isn’t just a beverage; it’s a part of pop culture, and today it is a worldwide phenomenon. You may be in any ...

Coca-Cola plans to tell people in London how happy they are this summer with the launch of a "Happiness Meter" across 300 digital billboards in the capital city. The "Happiness Meter" will measure ...

Coca-Cola is bringing back a much-loved flavour ... portfolio with the inclusion of Coca-Cola Lemon it's quite literally happiness in a bottle. We're consistently considering new variations ...

He rather understated our significance, but even if he’d been right, giving the world Coca-Cola is a greater contributor to human happiness than most other countries have managed to muster.

Coca-Cola's partnership with the ICC is a testament to the power of cricket to unite people across cultures and generations. Through this collaboration, they continue to refresh the world and inspire ...