Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...

Brian Niccol can't get enough of Starbucks' ceramic mugs. Since the CEO moved from Chipotle for the top job in September, he's focused on making Starbucks a more inviting place for customers to ...

When customers walk into Starbucks on Monday, the vibes will be different.Most Read from BloombergWhat Happened to Hanging ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

Workers will ask guests if they want drinks for here or to go, offering ceramic mugs to those who want to ... president and CEO at Kalinowski Equity Research. Advertising Niccol joined Starbucks ...

Starbucks' changes mark the first major test of whether CEO Brian Niccol can dig the company out of its first annual sales decline since the pandemic hit in 2020 ...

Shirts, stickers, mugs, phone cases, and lawn signs reading “Deny Defend Depose” were also available ... But “items that glorify or incite violence, including those that celebrate the recent murder of ...

Except they didn't. One time he got into work early and saw the CEO of the company cleaning his coffee mug in the bathroom. "Have you been cleaning my mugs all year?" he asked. His boss said he ...