Examples of such high-consideration buying decisions for ... to finally making a purchase. A modern buyer persona is built on the framework of the 5 Rings of Buying Insight, as conceptualized by the ...
Rather than Buyer Persona 1 and Buyer Persona 2, you might have Software Sam and CEO Sally. When picking a name, I like to use something that describes job title, such as my CEO Sally example. It will ...
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