As a pp lay on this, Busch marketed his product as "The King of Beers." Budweiser hit its peak selling 50.4 million barrels of the beer in 1988. Bud Light, introduced in 1982, was the number three ...

Known as “The King of Beers,” Budweiser is no stranger ... The ad had nothing to do with Budweiser except for a logo flash at the end of the spot (and the obvious relevance of the horse).