Not only did it go viral, but it inspired the 2023 Max documentary Bama Rush about the culture. The doc goes even deeper into ...

The 2024 University of Alabama pledge class has arrived for the return of Bama Rush, and TikTok couldn't be more excited. A ...

The uncomfortably expensive bracelets of Bama Rush are going viral on TikTok The University of Alabama sorority rush class is introducing a new fashion must-have: high-priced luxury bracelets.

Greek life is kind of a big deal at Bama. Bama Rush — a two-week-long period in August when sororities decide who they'll let join in the upcoming year — is a huge event. It's become even more ...

The Pants Store was also prominently featured in the 2023 Netflix documentary Bama Rush, which follows the lives of four University of Alabama students as they prepare for sorority bid day.

The documentary "Sugar Babies" follows a twentysomething college graduate who makes money by flirting with men online.

One of the most popular shopping destinations in Alabama has decided to plant its flag in Mississippi. The Pants Store, which has six locations in Alabama, has decided to expand into Oxford on East ...