Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Though Coca-Cola retained its No. 1 position from the 2011 ...
Dell Pro 14 Premium beside an iPhone 16 Pro Max - Image Credit: Dell, Apple While a company can use brand names for its products successfully for long periods of time, they sometimes feel the itch ...
The name may be completely changed to ... So, why on earth would Apple ditch a highly recognizable sub-brand, one that says, “yes, I’m an iPhone but I’m tremendous value”?
Among the top five brands, Apple continues to dominate the list, achieving the top rank even this year as the most valuable brand with $574.5 billion brand value. This was revealed in the latest ...