NBA Commissioner Adam Silver has proposed reducing game quarters from 12 minutes to 10 to boost viewership, but coaches like ...

It featured a showdown between a not-too-distant defending champion ... NBA league office, there is still confidence in the concept and surety that the NBA Cup, a priority for commissioner Adam ...

Before receiving the trophy, however, the 6-foot-11 forward had a gesture for NBA Commissioner Adam Silver. As the good ... is now a two-time league MVP, a Finals MVP and an NBA Cup MVP.

Now, instead of only striving for a conference title banner or Larry O’Brien Trophy, every team will start the year with an opportunity to lift this elegant ‘NBA Cup,’ measuring 23 inches ...