All three phones have the same prices as last year's Galaxy S24 family, but they've all seen changes: The standard $800 S25 has all the new AI tricks and upgrades, the $1,000 S25 Plus builds on that with more storage and battery in a larger-format handset and finally the most premium (and most expensive) $1,

Samsung spent the bulk of its Samsung Galaxy Unpacked event this year talking about its brand-new AI features. In fact, it took about 30 minutes into the presentation to get to the new S25 line of smartphones before the company once again pivoted to the new AI features packed into the phone.